Government and private agencies continue to play a role in supporting the entrepreneurial ecosystem in the country. Through various entrepreneurial activities to drive Micro, Small and Medium Enterprises, MSMEs including the ongoing Pop-Up Sales activity at BIBD Connects in Taman Mahkota Jubli Emas.

The sale offers an opportunity for MSMEs to market products online while simultaneously building their skills to compete in the digital marketplace. Organised by Rhythemic Evolution Studio, the sale will run until this Sunday and will then resume on Friday, Saturday and next Sunday.